ESPN has notched its third straight ratings sweep of 2011, outperforming all comers in prime time among total viewers and the dollar demos.
Buoyed by its first-ever BCS national title game, ESPN in the week ended Jan. 16 averaged 4.63 million total viewers, of which 2.2 million were members of the 18-49 set and 2.12 million were representatives of the adults 25-54 demo.
Bristol also ran away with the younger crowd, averaging 1.14 million viewers 18-34 in prime.
Per Nielsen live-plus-same-day ratings data, ESPN’s coverage of the Auburn-Oregon thriller drew 27.3
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