ESPN Notches Third Straight Ratings Win

ESPN has notched its third straight ratings sweep of 2011, outperforming all comers in prime time among total viewers and the dollar demos.

Buoyed by its first-ever BCS national title game, ESPN in the week ended Jan. 16 averaged 4.63 million total viewers, of which 2.2 million were members of the 18-49 set and 2.12 million were representatives of the adults 25-54 demo.

Bristol also ran away with the younger crowd, averaging 1.14 million viewers 18-34 in prime.

Per Nielsen live-plus-same-day ratings data, ESPN’s coverage of the Auburn-Oregon thriller drew 27.3

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