Disney again cruised past the competition in the key kiddie demos, winning out among children 2-11 (1.72 million), kids 6-11 (1.33 million) and ‘tweens 9-14 (1.04 million).
USA Network took second place among ad-supported nets, averaging 2.72 million total viewers, posting its strongest demo numbers by way of adults 25-54. With an average draw of 1.09 million, USA last week took second place among members of its target demo.
FX surged 10 spots to finish the week ranked third among ad-supported nets, drawing 2.07 million viewers. The network claimed second among viewers 18-49 (1.11 million), third among 25-54s (1.05 million) and fourth with the 18-34 demo (538,000).
The cable debut of Iron Man pushed FX a few rungs up the ladder. On Tuesday, the Robert Downey, Jr., superhero flick drew 3.65 million viewers, more than half of which (1.97 million) were viewers 18-49. In the course of that same screening, adults 25-54 numbered 1.81 million.
The syndicated comedy Two and a Half Men has also been a reliable draw for FX. Thursday at 9 p.m., the Charlie Sheen sitcom scared up 2.25 million viewers, slightly better than Tuesday’s 6:30 p.m. delivery (2.22 million). Eleven episodes of Men averaged in excess of 1.5 million viewers, or about what newbie original drama Lights Out served up (1.49 million) in its Jan. 11 premiere. Over the course of the series opener and four subsequent repeat showings, Lights Out delivered a cumulative 3.68 million viewers.
TNT took fourth place last week, averaging 2.06 million viewers, while Fox News Channel rounded out the top five with 1.96 million.
The Viacom networks enjoyed a surge of renewed interest, as the season 2.5 premiere of fist-pumping phenom Jersey Shore creeped up on 8.56 million total viewers, a tally that included 5.72 million 18-49s, 4.63 million 18-34s and 3.18 million adults 25-54. Meanwhile, BET also put together a huge night on Tuesday, bowing new series The Game to a record 7.68 million viewers/3.17 million adults 18-34. At 11 p.m., lead-out Let’s Stay Together retained 57 percent of The Game’s audience, averaging 4.39 million viewers.
Other big premieres were: Beyond Scared Straight on A&E (3.68 million viewers) and Discovery Channel’s Flying Wild Alaska (2.58 million). Lead-out Gold Rush: Alaska improved on FWA’s opening deliveries by nearly 1 million viewers, drawing 3.54 million in the Friday 11 p.m. slot.
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