ESPN, Gillette to Kick Off College Football Season | Adweek ESPN, Gillette to Kick Off College Football Season | Adweek
Advertisement

ESPN, Gillette to Kick Off College Football Season

Advertisement

ESPN is introducing its first annual Kickoff Week Presented by Gillette which will include 24 college football games telecast on ABC, ESPN, ESPN2, ESPNU, ESPN360 and ESPN Classic; as well as on ESPN Radio and ESPN Mobile, for a five-day period beginning on Thursday, Aug. 28 through Monday, Sept. 1.

In addition to Gillette sponsoring the weekend, the ABC Saturday Night Football game on Aug. 30 between Alabama and Clemson will be billed the Chick-fil-A College Kickoff Game. And throughout the weekend, segments of College GameDay Built by The Home Depot will air, along with special, extended college football editions of SportsCenter.

Also, ESPN will conduct the ESPN Kickoff Week Festival Presented by Gillette in Atlanta