ESPN, Gillette to Kick Off College Football Season

ESPN is introducing its first annual Kickoff Week Presented by Gillette which will include 24 college football games telecast on ABC, ESPN, ESPN2, ESPNU, ESPN360 and ESPN Classic; as well as on ESPN Radio and ESPN Mobile, for a five-day period beginning on Thursday, Aug. 28 through Monday, Sept. 1.

In addition to Gillette sponsoring the weekend, the ABC Saturday Night Football game on Aug. 30 between Alabama and Clemson will be billed the Chick-fil-A College Kickoff Game.

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