ESPN Buttons Up Levi's Sponsorship for Docu '30 for 30'

ESPN has signed Levi’s as the presenting sponsor of its documentary series 30 for 30, a slate of films that will serve as the centerpiece of the network’s thirtieth anniversary celebration.
 
Per terms of the deal, Levi’s will lead off each film with a branded 45-second “Director’s Statement,” in which the creative force behind the camera reflects on his motivation for making the movie viewers are about to see. For example, in the run-up to his entry, Jordan Rides the Bus, director Ron Shelton says he hopes to dispel some of the lingering misconceptions that surround Michael Jordan’s Quixotic attempt to break into the Major Leagues in 1994.


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