E!'s New President Has Her Eye on Scripted Programming

Suzanne Kolb wants more than the Kardashians

For a network that has built a name on reality television, branching into scripted programming can be a complicated venture. But E! Entertainment's newly appointed president, Suzanne Kolb, says she doesn’t think her audience will riot. “I personally don’t believe that our target audience out there is so obsessive about genres,” she told Adweek. “They’re obsessive about interesting characters and interesting stories, and people they want to follow. And those people can be real, like a Kim Kardashian, or they can be imagined, like Carrie Bradshaw.”

Yesterday, E! announced that Kolb would be taking over as president of the network after a drawn-out search to fill the spot (which began when Ted Harbert, who had overseen E! as CEO of the Comcast Entertainment Group, was

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