Early Stirrings in the Cable Upfront Marketplace

Broadcast quiet

And they’re off! Sort of.

Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked its way through a handful of agencies, and sources confirmed that NBCUniversal is pushing USA Network’s off-net pickup Modern Family, asking as much as 25 percent over the previous time slot occupant, Law & Order: Special Victims Unit.

While early chatter has Viacom finished with 60 percent of its deals, rival sales execs claim that the conglomerate has only wrapped business with three major agencies.

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