E! Entertainment Television has elevated Annemarie Batur to vp, marketing and advertising.
In her new role, Batur will be charged with steering E!’s overall brand strategy, overseeing campaigns for all series launches. She’ll also direct marketing efforts for all ongoing programs.
Batur, who previously served as E!’s executive director, marketing and advertising, has managed messaging for a wealth of original series, including: Keeping Up with the Kardashians, The Girls Next Door, Chelsea Lately, The Soup and True Hollywood Story.
Before joining E! in 2006, Batur was associate media director at Starcom. Before that, she served as media supervisor at OMD, where she led all media plans for ABC.
Batur reports to Suzanne Kolb, chief marketing officer, E! and Style and general manager, E! Online.
“Annemarie is an incredibly talented executive who has played a vital role in E!’s growth and ongoing success” Kolb said, by way of announcing the promotion. “Her dedication to finding new and innovative ways to build our brand has helped propel shows like Kardashians and Chelsea Lately to hit status.”