Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Here’s a stat that might interest NBC and Jay Leno, whose late-night show moves to 10 p.m. in the fall: DVR users don’t watch most of their prime-time television live. They do most such viewing with their machines set in playback mode between 10-11 p.m.
TiVo reported Thursday that the 9 p.m. time slot is the one most DVR users, 59 percent of them, prefer to record rather than watch live. The 8 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in