DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how many viewers watch a program’s commercials up to three days after its original broadcast. But now, The New York Times reports, thanks to the popularity of the DVR, networks are tracking shows up to a week after they first air, and while it’s giving some shows on the brink of cancellation a second chance, advertisers aren't interested in the extra data.
One of the resuscitated programs is Fox’s Fringe, whose 1.7
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