Dunder Mifflin's Super Bowl Spot Wages 'Paper War' | Adweek Dunder Mifflin's Super Bowl Spot Wages 'Paper War' | Adweek
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The Big Game 2013

Dunder Mifflin's Super Bowl Spot Wages 'Paper War'

Florida man gets $15,000 for creating ad

Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad.

The 30-second commercial does not represent a national buy for the brand, which is named after the fictional paper products company in  NBC's The Office. It's only running in Scranton, Pa.—where the Thursday night sitcom is set—during Sunday's big game.

Dunder Mifflin's line of products is marketed by Staples-owned Quill.com.

The e-commerce site, along with Midwestern ad agency Olson and crowdsourcing platform Tongal, worked closely with The Office's creative producers in selecting the ad from a handful of other candidates.

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