Dr. Ruth Blogs for Boomers

Starting today, sex therapist and former Lifetime TV personality Dr. Ruth Westheimer will begin blogging for NBC Universal’s boomer-aimed site Lifegoesstrong.com, covering topics such as sex and relationships for the 45-64 set.

Westheimer will also produce video content for the site, which launched in May as a joint venture between Digital Works@NBCU (formerly NBC Digital Networks) and Procter & Gamble Productions. Over the summer, the site rolled out several related vertical sites, including Healthgoesstrong.com, Familygoesstrong, Stylegoesstrong and Techgoesstrong.

Devin

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