Doritos' 'House' Rules TiVo Bowl Ranking

Doritos’ user-generated “House Rules” was the top-ranked ad in the Super Bowl this year, according to TiVo’s second-by-second analysis of roughly 30,000 subscribers to its DVR service.

The snack foods marketer has run a user-generated spot in four consecutive Super Bowls, including Sunday’s game, and each time the ad has reached TiVo’s top-five ranked commercials.

The TiVo ranking includes repeat viewing of spots during the game, although the company does not break out live and playback viewing (or specific ratings) in the data it releases publicly.

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