<div>Fox Unveils 2008-09 Initiatives<br /></div> | Adweek <div>Fox Unveils 2008-09 Initiatives<br /></div> | Adweek
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Fox Unveils 2008-09 Initiatives

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The Headlines:

Turner Entertainment Networks in 2008-09:
TNT, TBS and truTV Initiatives
Fox in 2008-09
Two New Series This Fall, Five Additional in Midseason
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Turner Entertainment Networks in 2008-09:
TNT, TBS and truTV Initiatives

Presenting for the first time ever during network upfront week, Turner Entertainment Networks opened its three-tier (TNT, TBS and truTV) presentation with the introduction of a new advertising innovation called TVinContext. In development for over one year, TVinContext promises to boost the power and relevance of TV ads by pairing them with related program content. The innovation includes the cataloging of thousands of scenes from Turner