Advertisers are paying broadcast scatter ad market rates that are 25 percent-plus above upfront levels, Walt Disney president and CEO Bob Iger said today, a day after CBS chief Leslie Moonves mentioned the 25 percent figure.
Appearing on the final day of the 37th annual UBS Global Media & Communications Conference, Iger referred to Moonves’ comment and said Disney has had a “similar experience,” with some ABC scatter inventory even selling for prices higher than that.
Overall,
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