Discovery's The Hub Ponies Up

The network, a joint venture with Hasbro, sees redux of Gen X-targeted kids shows as a way to appeal to today's young demos

Under her cardigan, Margaret Loesch is wearing a black T-shirt with a cartoon pony on it. The pony, eyes closed, smile wide, appears to be cheering in a moment of utter bliss.

This reflects how Loesch—in Manhattan to prepare for upfront season—feels about producing reboots of Gen X-targeted shows like My Little Pony Friendship Is Magic and the upcoming Care Bears: Welcome to Care-a-Lot in her role as president and CEO of The Hub, Hasbro’s joint venture with Discovery.

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