Discovery's Fit & Health to Rebrand as Discovery Life

The network to tackle life events to broaden its audience

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Discovery Communications has announced that it plans to transform its fitness-oriented network, Discovery Fit & Health, into Discovery Life, AP reports. The new network, which will focus on life events and family relationships, is set to launch Jan. 15 of next year. The move follows A+E Networks, which just this week relaunched its BIO channel as the lifestyle-centric FYI.  

According to Variety, Discovery Communications is hoping that a “focus on life events — pregnancies, emotional moments of transition, relationships and unexpected turning points — will draw a wider crowd to the network’s offerings.”

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