Discovery Officially Acquires Revision3

Digital video provider sale estimated at $30 million

Discovery Communications has acquired San Francisco-based digital video provider Revision3, a company that creates Web-based video content with a heavy emphasis on gaming and tech.

The deal had been rumored all week, but Discovery made the official announcement today. Discovery declined to talk terms, but sources close to the deal put the price tag in the $30 million range.

Echoing sentiments expressed at this week's round of digital video NewFront presentations, J. B. Perrette, Discovery's Chief Digital Officer, said that the cable conglomerate is looking to widen its appeal across screens as digital video becomes more popular.

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