Discovery Launches Velocity Channel, Aimed at Rich Men

New network will replace HD Theater on roster

As a highlight of it's upfront event, Discovery Communications Thursday promoted the launch of a new channel targeted at affluent men, set to take the place of its current HD Theater channel in late September.

Velocity, as the network will be called, will feature shows centered on the automotive, sports, adventure, leisure, and travel genres, and will include a mixture of original programming and shows carried over from HD Theater—including Inside West Coast Customs, Chasing Classic Cars, and Café Racer.

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