Discovery Communications has tapped former Fox Kids Network chief Margaret Loesch to serve as president and CEO of a new venture targeting the footy-pajamas crowd.
A joint initiative sparked by Discovery and the toy giant Hasbro, the as-yet unnamed kids’ network is expected to launch in the fourth quarter of 2010. Both parties announced plans for the channel back in April.
Per terms of the agreement, Hasbro will pony up $300 million for a 50 percent stake in a re-imagined Discovery Kids network, which will debut (under a new moniker) in some 60 million homes.
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