Discovery Communications is giving up on the planet and focusing on the great continent of America. Well, sort of. The cable network conglomerate is rebranding its unsuccessful Planet Green network, and the revamped cabler will be Destination America, "the first network to celebrate the people, places and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation."
The mom-and-apple-pie network will be headed up by Henry Schleiff, whose leadership at the company's true-crime network, Investigation Discovery, has made it easily the most profitable property in the Discovery suite and one of the top-rated networks among women 25-54.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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