The first-quarter earnings conga line continues to march along at a merry clip, as Discovery Communications on Friday was the latest media conglomerate to trumpet significant gains in ad sales revenue.
Home to the basic-cable networks Discovery Channel, TLC and Animal Planet, Discovery boosted its Q1 ad sales haul by 9 percent versus the year-ago period, taking in $266 million in sponsor dollars. Network brass now expect 2010 ad sales revenue to grow in the mid- to high-single digits (on a percentile basis).
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