Discovery Ad Sales Chief Joe Abruzzese to Retire After 46 Years in the Business

Will be replaced by Ben Price

One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he spent as Discovery's president of ad sales.

Ben Price will replace him as head of the U.S. ad sales division.

Ben Price will take over as head of Discovery's U.S. ad sales division.

"When I started here in 2002, I thought I'd be here three years," Abruzzese told Adweek, laughing.

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