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DirecTV has expanded its carriage deal with NBA TV, inking a multi-year pact that will help increase the network’s overall distribution to some 30 million households.
Effective this fall, NBA TV will assume a more desirable spot on the DirecTV menu, moving to channel 216 on the Choice Xtra tier from channel 601 on the satellite provider’s more expensive sports tier.
The realignment comes as NBA TV closes in on a deal to move off Comcast’s digital sports tier and onto a digital basic channel.
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