DJ Roller has filmed on all seven continents, gone into the deep with James Cameron and directed thrilling movies in IMAX and in 3D. But now the award-winning cinematographer and technologist sees the future of content in virtual reality.
Roller, the co-founder of NextVR, and his team will unveil the first broadcast production truck built exclusively for live and recorded events in VR.
"You park it. Get power to it. And turn it on," Roller told Adweek ahead of this week's annual broadcasting conference in Las Vegas.
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