Digital Ad Revenue to Rocket for Local Media

The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014, according to a BIA/Kelsey study released yesterday.

Digital revenue from mobile and Web platforms will grow at a 17.8 percent compound annual rate to $2 billion compared to total ad revenue, which will grow 2.8 percent to $34.3 billion.

By 2014, local TV digital ad revenue will reach $1.2 billion and represent 6.5

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