While it’s a dead certainty that the Comcast-NBCU mashup will look to topple ESPN from atop the sports-media heap, it’s less clear as to who will be calling the plays as negotiations begin for the NHL and Olympic broadcast rights.
As chairman of NBC Universal Sports & Olympics, Dick Ebersol has compiled the network’s playbook for the last 21 years. The 63-year-old has produced eight of the 10 most-watched sporting events in history and established NBC as home base for the Summer and Winter Games going back to 1992.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in