Unilever has promoted Luis Di Como to svp of global media, a post in which he will oversee placement of the company’s roughly $7.6 billion in annual worldwide advertising and promotion expenditures. Previously, Di Como was vp, media, Americas.
The promotion takes effect April 1. Di Como is being succeeded in the Americas role by Rob Master, currently vp, media, North America.
Di Como replaces Laura Klauberg, a 20-plus year company veteran who was promoted to the top media job in 2007. Unilever confirmed in January that Klauberg was stepping down to pursue other opportunities.
According to sources, at least part of the reason Klauberg decided to move on was friction with her relatively new boss Keith Weed, chief marketing and communication officer at Unilever. Weed was named the company’s first corporate CMO in April 2010. Like his predecessor, Di Como will also report to Weed.
In a statement, Di Como said he was looking forward to making the company’s ad and promo budget “work harder for us in different and exciting ways."
Separately, the company said Babs Rangaiah has been promoted to head of global media innovation. Previously, Rangaiah was vp, media global communications planning.