ABC Puts Up Big Numbers With ‘Once Upon a Time’ and ‘Revenge;’ ‘666 Park Avenue’ Fizzles | Adweek ABC Puts Up Big Numbers With ‘Once Upon a Time’ and ‘Revenge;’ ‘666 Park Avenue’ Fizzles | Adweek
Advertisement

The Devil Is in the Details

Little fire for demonic ABC drama ‘666 Park Avenue’
Advertisement

An hour of football overrun (22.3 million viewers/8.5 rating) set the stage for Fox’s Animation Domination slate. The Simpsons returned for its 24th season with 8.08 million viewers and a 3.8 rating, down just one-tenth of a point from last year’s opener. Bob’s Burgers soared 37 percent to a 2.6 in the demo, Family Guy dropped 20 percent to a 3.3 rating and American Dad was off 17 percent (2.5).

(Despite the soft showing for Guy and Dad, creator Seth MacFarlane was given a nice shot in the arm this morning when the producers of ABC’s Academy Awards broadcast announced he’d host the 85th edition of the Oscars on Feb. 24.)

Meanwhile, at CBS, 60 Minutes clocked in with a 1.7 rating, down 26 percent from its year-ago performance. CBS was down across the board as The Amazing Race returned to a 2.5 rating (down 17 percent) and The Good Wife dropped 18 percent to a 1.8.

CBS had a rough go of it earlier in the weekend when the series premiere of the fish-out-of-water legal drama Made in Jersey on Friday night bowed to just 7.82 million viewers and a 1.1 rating. And while CBS guarantees against its adults 25-to-54 ratings, that number was not at all promising, either (1.6).

To date, Made in Jersey’s live-plus-same-day performance makes it the lowest-rated series premiere of 2012-13. Runners-up are NBC’s Animal Practice (1.4), Fox’s The Mob Doctor (1.5) and NBC’s Guys With Kids (1.6).

Viewers have six more series premieres to look forward to before the midseason players begin popping up. On Wednesday, Oct. 10, ABC takes the wraps off the much-anticipated Nashville, while NBC counters with the firehouse drama Chicago Fire. That same night, The CW drops its first new series of the season, premiering the superhero potboiler Arrow at 8 p.m.

Beauty and the Beast (Oct. 11) and Emily Owens, M.D. (Oct. 16) will follow on the heels of Arrow, while ABC will hold off on debuting its new Reba McEntire comedy, Malibu County, until Nov. 2.