Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Deutsch/LA returns Volkswagen of America to the Super Bowl for the first time in nine years with a 30-second spot slated to air in the third quarter of the Feb. 7 telecast on CBS.
Given VW’s recent change of agency partners, the commercial ranks among the more highly anticipated of Super Bowl XLIV. It will mark Deutsch’s creative debut for VW. The IPG shop landed the account last October following a closely watched review.
According to VW, the spot takes a new approach to the “Das Auto” tagline and positioning, and it represents the first salvo in a broad multimedia push by the German nameplate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in