Despite USA Ouster, World Cup Continues to Shine

While there’s no telling how many viewers would have tuned in for a Team USA-Uruguay quarterfinal, ESPN/ABC still put up big numbers with their respective weekend FIFA World Cup broadcasts.

Per Nielsen live-plus-same-day ratings data, the four quarterfinal matches (July 3-4) averaged 4.27 million viewers on the two networks, up 24 percent from the 2006 quarters.

If nothing else, the lift suggests that America’s embrace of the quadrennial event may not prove to be a passing fancy.

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