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Cox Cross Media, the digital sales arm of Cox Enterprises, announced Monday (Jan. 5) a marketing alliance with the ABC Owned Television Stations Group. As part of the agreement, CXM will handle the online sales for the Web sites of ABC’s 10 owned-and-operated stations. In addition, CXM and ABC have agreed to market each others’ online brand, eventually expanding the relationship to other digital media.
“The relationship is a walk before you run arrangement. Right now we’re about online.
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