The CW's Superhero Shows Power the Network to Double-Digit Upfront Gains

Both of CBS Corp.'s networks wrap upfronts

Today, CBS Corp. settled all upfront business.

Shortly after CBS made good on chairman and CEO Leslie Moonves' vow for double-digit CPM increases, its sister network, The CW, has done the same, landing double-digit volume and CPM increases, according to a source familiar with the negotiations.

Like CBS, The CW pushed for double-digit CPM (cost per thousand viewers reached) increases. That's compared with 4 percent growth last year. Its sales volume was also up double digits, in line with last year's 12 percent to 15 percent gains.

The network finished its upfront business at almost the same time it did last year, when it became the first broadcast network to wrap upfront sales on June 26.

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