Rebuilding a network is never easy, particularly when one of its most-watched franchises has relocated elsewhere. So there was every reason to believe that The CW without Friday Night Smackdown! would open this season at a disadvantage: fewer total viewers (from 2.9 million to 2.6 million season-to-date, according to Nielsen Media Research) and a smaller male audience. But by shifting its strategy to serialized dramas like Gossip Girl and recent entry 90210, The CW has found its niche: young female viewers.
Based on results through Oct.
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