Ann Curry Expected to Take Meredith Viera's Spot at the Top | Adweek Ann Curry Expected to Take Meredith Viera's Spot at the Top | Adweek
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Curry Poised to Take 'Today' Co-Host Chair

Vieira's exit opens opportunity
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Ann Curry, longtime news anchor for NBC’s Today, is expected to take her place in the co-host spot following an announcement from NBC later today. Meredith Vieira’s exit from the show after five years opens up the much-coveted host gig alongside Matt Lauer.

The move creates a ripple effect within the NBC family, moving the 9 a.m. anchor of Today, Natalie Morales, to the news anchor spot and the network’s White House correspondent, Savannah Guthrie, to the 9 a.m. anchor spot. The shift also highlights larger trends across the television news world, as other networks reshuffle the deck. CBS is expected to name 60 Minutes’ Scott Pelley as Katie Couric’s replacement on the CBS Evening News, while Erin Burnett of CNBC announced plans to leave for CNN.

Curry’s move up comes five years after she was passed over for the position upon Couric’s exit to CBS. Since Vieira took to the co-host chair in 2006, Curry has raised her profile as a serious reporter, filling in as anchor on NBC's Nightly News and reporting from Darfur, Pakistan and Kosovo.

Curry’s expected move will be watched particularly closely due to Today’s position at the very profitable top of morning news shows. The four-hour show is twice as long as the competition and has come out on top of the ratings for 800 consecutive weeks. Curry has certainly earned her right to ascend to the co-host chair, and her likability has increased drastically over the past five years. But the big question is: will viewers like watching her do a summer cooking segment?