Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
After a one-day delay due to General Motors’ bankruptcy, CruiseCast, a back-seat subscription TV service from AT&T and RaySat Broadcasting made its official launch announcement late Tuesday (June 2).
The new satellite-delivered service targeting kids, teens, tweens and their parents—with family, general entertainment, sports, news and weather programming—offers 22 satellite TV and 20 satellite radio channels for a monthly subscription fee of $28. The price of the equipment, available nationwide through a network of authorized installers and aftermarket-car retail outlets, will set consumers back $1,299.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in