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With broadcasters confined by restrictions on anything Olympics-related, some local newscasters are coming up with creative ways to show viewers what's happening in Rio without running afoul of NBCUniversal, the IOC or its sponsors.
NBCUniversal, which paid $7.75 billion for the exclusive rights to the Olympics through 2032, restricts stations to three programs of Olympic material a day and two minutes of Olympic footage in each program, which must be separated by three hours.
To report on what's happening in Rio, many stations use stills of the athletes either in competition or during the medal ceremony to illustrate the story when they've used up their daily allotment of moving pictures.
Pat Tomasulo, the morning sports anchor for Chicago's Tribune-owned station WGN, unveiled his solution to the restrictions after telling viewers he's not allowed to use the Olympic rings in station-branded graphics, not allowed to play the iconic Olympic theme song and...
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