Showing some fearlessness of its own, Hearst Magazines is once more expanding Cosmopolitan into parts of the world where its fun, fearless female slogan might seem at odds with the local culture.
Cosmo announced it would launch a Middle East edition in March, bringing the brand’s total number of editions to 62 following its recent debut in Mongolia.
The news has added significance, given Hearst’s ongoing talks with French publisher Lagardère.
Hearst has confirmed it is in talks to buy Lagardère’s properties outside France, including its worldwide editions of Elle. Observers have noted that Hearst’s international publishing acumen would make it a logical match with Lagardère.
Without mentioning the potential challenges Cosmo, with its frank sex advice, could face in a conservative region, Hearst said in a press release that the Middle East’s young population made it a natural for a local edition of the magazine. This will be Hearst’s third local edition in the region, where it already publishes Harper’s Bazaar and Esquire.