Cable goliath Comcast Corp. has picked up the embarrassing distinction of "Worst Company in America," from Consumerist.com, a subsidiary of Consumers Union, publisher of Consumer Reports.
The timing couldn't be worse. Comcast's $30 billion bid to acquire 51 percent of NBC Universal is currently under review by government regulators. That became a factor in the 9,000 votes cast in the contest, which ended April 25.
"This tournament is a vehicle for us to get a pulse on what companies did wrong throughout the year to consumers," said Meghann Marco, co-managing editor of Consumerist.com. "This year it is clear that poor customer service, among other issues by Comcast really rubbed consumers the wrong way."
Comcast told Consumerist.com it was working on improving its customer service. "We’re working everyday to improve our customers’ experiences with us, including offering a Customer Guarantee that’s backed by significant operational changes.
We’ve taken steps over the past two years to improve our product reliability and service, and if a problem does occur, we work to quickly to resolve it, find the root cause and make changes so it won’t happen again,” Comcast said.
For six weeks, Consumerist.com held a bracket-style tournament, similar to the NCAA basketball tournament, to determine the winner. Ticketmaster was this year's runner-up. In 2008 and 2009, Comcast was the runner-up.