Condé Nast is shuffling publishing duties for its bridal brands, resulting in a smaller stable for über-publisher Bill Wackermann for a change.
Brides vp, publisher Carolyn Kremins (pictured at right) will add publishing duties for Brides.com and 16 local bridal magazines. Evp Wackermann has overseen Brides since 2008, but now it will move out of his stable; and Kremins, also an ambitious publisher, will report directly to Condé Nast CEO Chuck Townsend.
Wackermann will hardly be left empty-handed; he’ll still have oversight for Glamour, W and Details and as of last fall, Bon Appétit and Gourmet Live. And while Wackermann has become known as the in-house turnaround guy, Condé Nast seems to be happy with how Brides is doing. In an end-of-2010 memo to employees, Townsend pointed out its strong ad revenue and page gains since it consolidated with the company’s other bridal books and doubled its frequency.
The Web site handover to Kremins stems from the company’s news last fall that it would reorganize its digital arm to give publishers ad sales responsibility for their titles’ Web sites. The transition has been gradual, with bigger sites taking more time; at Wired, the handover is expected to take effect in May.
But while other Condé Nast magazine editors control their companion sites, Brides and Brides.com will continue to operate separately editorially. The company said Brides editor Millie Martini Bratten and brides.com editor Julie Raimondi would work together on a more cohesive site in 2011.