Comedy Central Says Sheen Roast Schedule Deliberate

Will capitalize on Kutcher debut with 'Two and a Half Men'

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Comedy Central knew exactly what it was doing when it scheduled its roast of Charlie Sheen to air on September 19. 

According to sources at the network, the fact that Ashton Kutcher is set to premiere as Sheen's replacement on the CBS series Two and a Half Men that same evening was a factor in scheduling Sheen's roast. "It’s definitely fortuitous timing for us," said a Comedy Central spokesperson. "Everything aligned. We were dark with Daily Show and Colbert [because both hosts will be flying back from the Emmy Awards that day and thus unable to tape new episodes], and, yes, you have the premier of Two and a Half Men." 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in