Comedy Central Launches Comedy Central Enterprises, Covering Consumer Products, Home Video | Adweek
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Comedy Central Establishes New Division

Comedy Central Enterprises to oversee consumer products, touring, home video
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It's not just South Park DVDs anymore: Comedy Central has established Comedy Central Enterprises, which will oversee various ancillary businesses of the MTV Networks cable concern, including consumer products, home video, CDs, digital downloads, publishing and live touring. Mitch Fried will head the new division as evp and report to Comedy Central president Michele Ganeless. It's the second that MTV Networks has added in recent months.

The creator-centric network sees plenty of licensed properties in all the categories above. Comedy Central's stand-up specials go out uncensored on DVD, live streaming and download; its political satire guys—Stephen Colbert and Jon Stewart—currently have two books each (well, Stewart has three, but two were written with the staff of The Daily Show); South Park has everything from an art exhibition to action figures running parallel to the show.

“By consolidating these brand extensions into a single business division with a common goal, we are in a better position to grow and strengthen the brand and provide our fans with what they want most, easily-accessible, high-quality comedy, both on screens and off,” said Fried in a statement released by the network on Monday.