Comcast has partnered with the U.S. Olympic Committee to launch a new standalone cable network dedicated to the nation’s premiere athletes.
Slated to bow after the 2010 Vancouver Olympic Games, the U.S. Olympic Network will look to chronicle the “excitement, competition and values connected with the Olympic movement.” If successful, the venture would help the athletes maintain a higher profile during the interim periods in which no Games are held.
The network will be slotted on Comcast’s digital classic tier, which serves some 10 million subscribers and plays host to major sports-league channels like NFL Network, MLB Network and NBA TV.
The USON will offer live coverage of championship competitions and, following the 2012 London Summer Games, trials and qualifiers.
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