Comcast is calling out rival DirecTV over an ad campaign that it claims is misleading customers and making unfair statements about competitors.
DirecTV’s new TV, Internet, and radio ads offer subscribers the NFL Sunday Ticket package (typically $66.99 per month) at “no extra charge.” But DirecTV only gives the package away when customers sign up for a two-year contract, which means that it’s not actually free, according to Comcast.
In a lawsuit filed in a Chicago federal court, Comcast called DirecTV’s “no extra charge” claim “an outright lie” because “the offer requires a two-year contract with hefty termination fees for early cancellation, with the NFL Sunday Ticket service automatically renewing in the second year at full price.”
Comcast also accuses DirecTV of disparaging other cable providers, like Comcast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in