Comcast Sets 4 New Digital Networks

Diddy, Rob Rodriguez, Magic Johnson among principals at FCC-mandated nets

Comcast is making good on its promise to beef up minority involvement in its cable division, though it's doing so with digital networks instead of terrestrial cable channels. It's not quite what it sounded like when, as a condition of its purchase of a majority stake in NBCUniversal (then 80 percent held by GE), Comcast agreed to create cable networks with minority leadership. Still, a channel is a channel.

The company is launching four new digital nets with headliners including Magic Johnson, Sean "Diddy" Combs and film director Robert Rodriguez, starting as soon as April.

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