College Football Is Kicking Off With an Unprecedented PSA Blitz

Focus on player safety

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football Hall of Famer Lem Barney said this summer that America may very well “alleviate football altogether” in the next 10 to 20 years because of its increasing violence, it woke up sports commentators like a whiff of smelling salts.

Neurological health is at the heart of why the Big Ten, Big 12 and Pac 12 conferences are set to kick off football season with an unprecedented public service announcement blitz, a campaign involving more than 50 PSAs focused on player safety.

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