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ESPN’s stewardship of college football’s Bowl Championship Series got off to a promising start on New Year’s Day, as the Rose Bowl telecast served up the single largest non-NFL audience in cable history.
The TCU-Wisconsin Rose Bowl matchup delivered 20.6 million viewers Saturday night, according to Nielsen fast nationals, making it the third most-watched cable telecast of all time. The Horned Frogs’ 21-19 win over the Badgers trails only two Monday Night Football games––the Oct. 5, 2009, Packers-Vikings grudge match (21.8
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