Coco Down 32% in Total Viewers on Second Night | Adweek Coco Down 32% in Total Viewers on Second Night | Adweek
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Coco Down 32% in Total Viewers on Second Night

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Turns out, viewers may not be all that loco for Coco.

On Tuesday night, the second installment of TBS’ new late-night talk show, Conan, lost nearly one-third of its premiere deliveries. Per Nielsen live-plus-same-day ratings data, the gangly funnyman served up 2.82 million viewers last night, down 32 percent from the 4.16 million fans who tuned in for the Nov. 8 premiere.

Demos were similarly deflated, as Tuesday’s Conan drew 2.13 million viewers 18-49, a decline of 35 percent versus the opener’s 3.28 million. Meanwhile, more than 1 million viewers 18-34 failed to show up for a return engagement. Last night’s show averaged 1.42 million members of the younger demo, a drop of 42 percent from Monday’s 2.45 million.

Certainly, the drop-off from the premiere was not unexpected. More importantly, TBS is still easily meeting its assured deliveries; those 2.13 million members of the core TV demo are well more than double what the network has guaranteed its sponsors.

Conan’s guests were actor Tom Hanks, Jack McBrayer (aka Kenneth the Page from NBC’s 30 Rock) and reformed Seattle grunge quartet Soundgarden.