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CNN’s online chief, KC Estenson, says he isn’t all that concerned about the fact that he can’t yet measure a new chunk of his audience. “To me, measurement follows usage,” Estenson says. “Ideally, you put a product on the market that’s fully measured. But it’s important to us that we get our content out to as many people as possible… as quickly as possible. ”
Earlier today, CNN announced that it would be making its linear cable television content available online and on mobile devices.
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