With Arbitron’s portable people meter ratings service delivering more ratings data with greater frequently, audience research positions are finally returning to radio. Clear Channel Radio Wednesday (April 28) named radio research guru Bob Michaels to the newly created position of evp of research.
In his new position, Michaels will develop performance metrics to compare and evaluate local and group-wide audience delivery of the company’s radio stations. He will also supervise Clear Channel–owned research enterprises, such as Critical Mass Media.
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