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THE PROGRAMMING INSIDER

Wednesday, March 9, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Repeat CBS Still Dominates, Fox a Lock Among Adults 18-49

 
National Ratings in Prime-Time:

Week of February 28, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Gidget’s Real Name
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

Repeat CBS Still Dominates, Fox a Lock Among Adults 18-49

 

Tuesday 3/08/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS   7.6/12
Fox     6.2/10
NBC   4.1/ 7
ABC   3.3/ 5
CW    0.8/ 1
 
----------
 

-Percent Change from the Year-Ago Evening (Tuesday, 3/09/10):

NBC: -21, ABC: -27, CBS: -30, CW: -33, Fox: -37
 
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-Yesterday’s Winners:

Glee (Fox), NCIS R (CBS), NCIS: Los Angeles R (CBS)

 

-Yesterday’s Losers (excluding repeats):

V (ABC), Traffic Light (Fox), Detroit 1-8-7 (ABC)

 
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-Ratings Breakdown:

Despite airing a night of all repeats, CBS still managed to lead the Tuesday overnight troops, with a 1.4 rating point advantage over second-place Fox. But the home of Glee, no doubt, will dominate among key adults 18-49. In the distant No. 3 spot was NBC, followed by ABC and lowly The CW. Keep in mind that 54 percent of the line-up last night was encore telecasts. 

 

Aforementioned Glee on Fox won the 8 p.m. hour in the overnights, with an 8.8 rating/14 share. Comparably, that beat the encore telecast of CBS’ competing NCIS (#2: 8.4/13) by five percent. Glee’s advantage among adults 18-49 will, of course, be significantly stronger.

 

Fox, as usual, deteriorated in the 9 p.m. hour with its combination of Raising Hope (#3: 4.5/ 7) and recent entry Traffic Light (#4: 2.9/ 5), which is no better than former occupant Running Wilde. If quality was the benchmark, Raising Hope would be an “A+” option, but retention out of the 8:30 p.m. portion of Glee last night (8.8/14) was lacking at 51 percent. More viewers need to discover Raising Hope. 

 

CBS aired repeats of NCIS: Los Angeles (#1: 8.5/13), which completely held its encore NCIS lead-in, and older-skewing The Good Wife (#1: 5.8/10) from 9-11 p.m. 

 

Over at NBC, two more hours of demo friendly The Biggest Loser scored a typical 5.1/ 8 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 

The Biggest Loser (NBC)

8:00 p.m.: 4.8/ 8 (#3)

8:30 p.m.: 4.7/ 7 (#3)

9:00 p.m.: 5.1/ 8 (#2)

9:30 p.m.: 5.7/ 9 (#2)

 

That led into a repeat of Parenthood with a very last-place 2.2/ 4 at 10 p.m. With so many other time period holes for NBC to worry about, Parenthood could ultimately return next season. So, do not rule it out…yet. 

 

On ABC, a repeat of struggling No Ordinary Family did not gain any new eyeballs, with a fourth-place 2.7/ 5 in the overnights at 8 p.m. That led into on-the-fence sophomore V (#4: 3.6/ 6 at 9 p.m.), which is not expected back next season, and soon-to-exit Detroit 1-8-7 (#2: 3.6/ 6 at 10 p.m.), which is expected to be officially canceled. As a reminder, upcoming crime solver Body of Proof steps into the 10 p.m. hour on March 29.

 

Last, and very least, was The CW’s encore combination of One Tree Hill (0.8/ 1) and Hellcats (0.7/ 1). 

 

Source: Nielsen Media Research data (R = repeat)

 
 
Week of February 28, 2011
 

It was a clean sweep for Fox, which featured three nights (and five hours) of American Idol during this first week in March. Fox finished first in households, total viewers and the three key demos (adults 18-49, adults 25-54 and adults 18-34) at levels close to one year earlier. Next was CBS, also on par from the year-ago week, followed by ABC, which took a significant hit because The Academy Awards aired during the year-ago week. Fourth-place NBC was also on the double-digit downside, but last-place The CW benefited with more original programming this week than one year earlier. 

 

In network-premiere news, former short-lived non-scripted Fox occupant Secret Millionaire moved into the Sunday 8 p.m. hour on ABC (in temporary place of Extreme Makeover: Home Edition) with a top 10 finish in both total viewers (#7 overall, 12.67 million) and adults 18-49 (tied for #9, 3.4 rating/9 share). Comparably, that squashed the series-premiere of competing NBC reality/competition America’s Next Great Restaurant, which was stalled at the gate at 4.59 million viewers (#66) and a 1.6/ 4 in the demo (#55t). 

 

In season-premiere news, Celebrity Apprentice on NBC, which led out of America’s Next Great Restaurant, perked up to a respectable 7.93 million viewers (#34) and a 2.8/ 7 among adults 18-49 (#19t) on Sunday from 9-11 p.m.

 

In the specials department, The 42nd Annual NAACP Image Awards on Fox was barely seen, with 2.32 million viewers (#84) and a 0.6/ 2 among adults 18-49 (90t) in the Friday 8-10 p.m. block. NCAA Basketball on CBS, Duke at North Carolina, averaged 4.61 million viewers (#64) and a 1.4/ 5 in the demo (#60t) from 8-10 p.m. on Saturday.

 

What follows are the live plus same day ratings for the week of February 28, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top 30 rated programs for the week, and the top rated networks on basic cable.  

 

Fox: 6.5 rating/11 share (no change), CBS: 6.2/10 (- 3), ABC: 4.1/ 7 (-45), NBC: 3.5/ 6 (-15), CW: 1.0/ 2 (+25)

 
-Total Viewers:

Fox: 11.63 million (+ 3), CBS: 10.02 (- 3), ABC: 6.56 (-46), NBC: 5.51 (-14), CW: 1.55 (+32)

 

 -Adults 18-49:

Fox: 4.0 rating/12 share (- 2), CBS: 2.3/ 7 (-12), ABC: 2.0/ 6 (-47), NBC: 1.6/ 5 (-24), CW: 0.7/ 2 (+40)

 
-Adults 25-54:

Fox: 4.7/12 (+ 2), CBS: 3.2/ 8 (- 9), ABC: 2.4/ 6 (-45), NBC: 2.0/ 5 (-20), CW: 0.7/ 2 (+40)

 
-Adults 18-34:

Fox: 3.2/11 (- 6), CBS: 1.5/ 5 (- 6), ABC: 1.4/ 5 (-56), NBC: 1.2/ 4 (-29), CW: 0.8/ 3 (+33)

 
---------------
 
Freshman Midseason Report Card
(In the order of total viewers)
 

Secret Millionaire (ABC) – Sunday 8 p.m. (network premiere; aired for six weeks on Fox in 2008)

Viewers: 12.67 million (#7), A18-49: 3.4/ 9 (#9t)

Grade: A
 

Criminal Minds: Suspect Behavior (CBS) – Tuesday 10 p.m.

Viewers: 10.36 million (#19), A18-49: 2.6/ 8 (#26)

Grade: B
 
Harry’s Law (NBC) – Monday 10 p.m.

Viewers: 9.20 million (#25), A18-49: 1.8/ 5 (#43t)

Grade: B-
 
Chicago Code (Fox) – Monday 9 p.m.

Viewers: 8.04 million (#33), A18-49: 2.1/ 6 (#36t)

Grade: C+
 

Traffic Light (Fox) – Wednesday 9:30 p.m. (out of American Idol)

Viewers: 7.32 million (#39), A18-49: 2.8/ 8 (#19t)

Grade: D
 
Mr. Sunshine (ABC) – Wednesday 9:30 p.m.

Viewers: 6.87 million (#42), A18-49: 2.4/ 7 (#28t)

Grade: C-
 
Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 4.96 million (#60), A18-49: 1.7/ 5 (#48t)

Grade: F
 

America’s Next Great Restaurant (NBC) – Sunday 8 p.m. (series premiere)

Viewers: 4.49 million (#65), A18-49: 1.6/ 4 (#55t)

Grade: F
 

The Cape (NBC) – Monday 9 p.m. (series finale)

Viewers: 4.10 million (#68), A18-49: 1.2/ 3 (#69t)

Grade: F
 

Shedding for the Wedding (CW) – Wednesday 9 p.m.

Viewers: 1.07 million (94#), A18-49: 0.4/ 1 (#93)

Grade: F
 
---------------
 
Top 30 Rankings
 
-Total Viewers:

American Idol – Thursday (Fox): 25.26 million, American Idol – Wednesday (Fox): 22.76, American Idol – Tuesday (Fox): 21.39, NCIS (CBS): 19.21, NCIS: Los Angeles (CBS): 15.67, Criminal Minds (CBS): 14.37, Secret Millionaire (ABC, series premiere): 12.67, 60 Minutes (CBS): 12.24, Two and a Half Men R (CBS): 11.63, The Good Wife (CBS): 11.38, Mike & Molly (CBS) and Desperate Housewives (ABC): 11.35 each, Survivor: Redemption Island (CBS): 11.32, Undercover Boss (CBS): 11.09, House (Fox): 11.01, CSI: Miami (CBS): 10.64, The Mentalist R (CBS): 10.43, Criminal Minds: Suspect Behavior (CBS): 10.36, Castle (ABC) and Modern Family (ABC): 10.11 each, The Amazing Race (CBS): 9.78, 20/20 – Tuesday (ABC): 9.32, How I Met Your Mother (CBS): 9.24, Harry’s Law (NBC): 9.20, The Big Bang Theory R (CBS): 9.12, CSI R (CBS): 8.77, Raising Hope (Fox): 8.68, CSI: NY R (CBS): 8.64, The Defenders (CBS): 8.59

 
-Adults 18-49:

American Idol – Thursday (Fox): 8.2 rating/24 share, American Idol – Wednesday (Fox): 7.8/22, American Idol – Tuesday (Fox): 7.6/21, Modern Family (ABC): 4.1/11, House (Fox) and NCIS (CBS): 3.8/11 each, Criminal Minds (CBS): 3.6/10, The Bachelor (ABC): 3.5/ 9, How I Met Your Mother (CBS): 3.4/10, Mike & Molly (CBS) and Secret Millionaire (ABC, series premiere): 3.4/ 9 each, Survivor: Redemption Island (CBS): 3.3/10, Two and a Half Men R (CBS) and Raising Hope (Fox): 3.3/ 9 each, NCIS: Los Angeles (CBS) and 20/20 – Tuesday (ABC): 3.2/ 9 each, Family Guy (Fox): 3.1/ 8, Castle (ABC), Traffic Light (Fox) and The Simpsons (Fox): 2.8/ 8 each, Mad Love (CBS), The Amazing Race (CBS) and Undercover Boss (CBS): 2.7/ 7 each, Criminal Minds: Suspect Behavior: 2.6/ 8, The Big Bang Theory R (CBS): 2.5/ 8, The Biggest Loser (NBC), Mr. Sunshine (ABC) and Rules of Engagement (CBS): 2.4/ 7 each

 
--------------------
 
CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of February 21 based on total viewers and the three key demos.  

 
-Total Viewers:

USA: 2.98 million, Disney Channel: 2.44, Fox News: 1.96, TNT: 1.80, History: 1.79, ESPN: 1.67, TBS: 1.57, Nick at Nite: 1.47, A&E: 1.43, FX: 1.42

 
-Adults 18-49:

USA: 1.18 million, TBS: 881,000, Comedy Central: 826,000, MTV: 823,000, History: 806,000, ESPN: 788,000, TNT: 747,000, FX: 728,000, A&E: 699,000, Food Network: 606,000

 
-Adults 25-54:

USA: 1.32 million, History: 887,000, TNT: 815,000, TBS: 788,000, ESPN: 765,000, A&E: 717,000, FX: 681,000, Food Network: 664,000, Tru TV: 589,000, Syfy: 579,000

 
-Adults 18-34:

MTV: 663,000, Comedy Central: 593,000, TBS: 492,000, USA: 477,000, ESPN: 422,000, Adult Swim: 374,000, FX: 346,000, History: 329,000, ABC Family: 321,000, TNT: 315,000

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Solid Disney Junior:

Based on week three results (week of Feb. 28), Disney Junior delivered Disney Channel’s third highest preschool weekly ratings on record among target kids 2-5 (470,000: +46 percent from the year-ago time period) and boys 2-5 (259,000: +70 percent). Launch to-date, Disney Junior is outdelivering the year-ago time period averages by as much as 59 percent among boys 2-5.

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 3/02/11

 
 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Mr. Sunshine

10:00 p.m. Off the Map

 
CBS:

 8:00 p.m. Survivor: Redemption Island

 9:00 p.m. Criminal Minds (R)

10:00 p.m. Criminal Minds: Suspect Behavior

 
NBC:
 8:00 p.m. Minute to Win It (R)
 9:00 p.m. Minute to Win It

10:00 p.m. Law & Order: SVU (R)

  
Fox:
 8:00 p.m. American Idol (two-hours)
 
CW
 8:00 p.m. America’s Next Top Model

 9:00 p.m. Shedding for the Wedding

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-ATAS Announces Honorees at College Television Awards:

The Academy of Television Arts & Sciences Foundation will honor the creators of Glee, Ryan Murphy, Brad Falchuck and Ian Brennan, along with the Entertainment Industry Foundation, represented by President and CEO Lisa Paulsen, with the Visionary Awards at the 32nd Annual College Television Awards. This award, which honors industry leaders who successfully use television to effect social change, will be presented on Saturday, April 9 at the Renaissance Hotel in Hollywood. For more on the College Television Awards, click here:

 
 

-Mark Your Calendars:

NBC has announced the following season (or series) finale dates. All times are ET/PT.

 

-Harry’s Law: Monday, April 4, 10 p.m.

-Who Do You Think You Are?: Friday, April 8, 8 p.m.

-Parenthood: Tuesday, April 19, 10 p.m.

-America’s Next Great Restaurant: Sunday, May 1, 8 p.m.

-Perfect Couples: Thursday, May 5, 8:30 p.m.

-30 Rock: Thursday, May 5, 10 p.m.

-Community: Thursday, May 12, 8 p.m.

-Outsourced: Thursday, May 12, 10:30 p.m.

-Chuck: Monday, May 16, 8 p.m.

-Law & Order: SVU: Wednesday, May 18, 10 p.m.

-The Office: Thursday, May 19, 9 p.m. (one hour)

-Parks and Recreation: Thursday, May 19, 10 p.m. (one hour)

-Celebrity Apprentice: Sunday, May 22, 9 p.m. (two hours)

-The Event: Monday, May 23, 9 p.m.

-The Biggest Loser: Tuesday, May 24, 9 p.m. (two hours)

 
__________________________________________________________________
 
TV Trivia Time:
Gidget’s Real Name
 

Remember Sally Field as Gidget, the "cool" 1960s teenager?  What was Gidget’s real name?

a)      Margie Albright

b)      Leticia Davenport

c)      Francine Lawrence

d)      Pippa McKenna

e)      Jenny Piccalo

 

The answer to yesterday’s question…

 

Four of the following series featured one (or more) of its characters played my more than one actor. Which one did not?

 

a)      Dallas

b)      Dynasty

c)      Empty Next

d)      Petticoat Junction

e)      Seinfeld

 

Is:  c) Empty Nest. After Kristy McNichol exited as Barbara, Lisa Rieffel appeared briefly as Harry Weston’s long-forgotten daughter Emily. As for the others, Miss Ellie and Pam Ewing on Dallas; Fallon, Steven and Amanda Carrington on Dynasty; Betty Jo and Billie Jo on Petticoat Junction; and Morty Seinfeld were all played by more than one actor.

 
All together now…
 

Life goes on, and so do we,
Just how we do it is no mystery.
One by one (one by one), we fill the days,
We find a thousand different ways.

Sometimes the answer can be hard to find (hard to find),
That's something I will never be.
I'm always here, for anything you need (anything you need).

Rain or shine, I'll be the one,
to share it all as life goes on.
We share it all, as life goes on.

 
-Current kudos goes to:

Gerry Bixenspan, Jim Colucci, Harold Cooper, Jerry Gibbons, Barb Hemberger, David Jackino, Tom Lawrenson, Rick Locke, Alan Perris, Francine Purcell, Gordon Purcell, Neal Sabin, Ronnie Tallant